Maxis has collaborated with 12 local artists, including Faizal Tahir and Zee Avi, to produce a brand new music video titled Make It Through. Part of its #KitaSapotKita campaign, the company aims to raise funds to support fellow Malaysians by converting views and social shares into donations for those in need.
According to the company, Make It Through was shot in just ten days by the performing artists, and from their own homes nonetheless. The video is also a collaborative production between Maxis and XENO Entertainment in partnership with Astro Berhad.
Malaysians interested to pledge for the #KitaSapotKita campaign may do so by simply viewing the Make It Through music video on Youtube, and sharing it to friends and family. Additionally, the same applies when the song is streamed and shared on Spotify, Apple Music and Joox.
With more views, streams and shares, the higher the earnings generated. Maxis states that all of the song’s royalties and revenues will be contributed Yayasan Kebajikan Negara for COVID-19 related charities. Those interested to keep track of the total amount pledged can check out the official #KitaSapotKita website.
Make It Through is also available as a caller ringtone for those interested. Maxis users can download it by dialing *131*657086#.
Moreover, the company is also encouraging fellow Malaysians to take part by creating their own Make It Through video to support the campaign. Simply draw a heart shape on a piece of paper, and record a video of yourself ‘receiving’ the paper from your right and passing it to your left. Lastly, upload the video on Instagram with the hashtag #KitaSapotKita, and make sure your that your account is set to pubic.
Maxis will select approximately 100 videos from these submissions, and will produce a special music video montage. The company adds that the submissions will be selected on a first come first serve basis and closes on 1 May 2020.