Luno launched its latest campaign, “Move with Luno” to promote personal finance journeys as well as achieve “financial fitness”. The campaign aims to encourage Malaysians to enhance their understanding of digital assets and the cryptocurrency investment practice as a whole.
One of the attempts that were showcased is the recently applied Bahasa Malaysia option on the platform. According to David Low, the APAC General Manager of Luno, the inclusion of the national language as an option is meant to encourage a variety of users to engage with Luno and cryptocurrencies as a whole whether it be in one language or the other. Additionally, considering the medium is frequented by those within more tech-savvy areas like Klang Valley, it makes sense why the company would want to branch out to other regions instead of limiting the experience to certain demographics.
In addition, more learning materials to further educate the locals on cryptocurrency will be rolled out. For instance, offline seminars and webinars will be held, so as to enable locals to better understand information regarding investment matters.
It should be mentioned that, prior to the launch, Luno added two more cryptocurrencies to its platform, Chainlink (LINK) and Uniswap (UNI), bringing the total number of approved digital assets available for investments to seven. Since their availability, Malaysians have traded more than RM7 million worth of digital coins, over the past few days.
In his segment, Mohd Shahar Abdullah, Deputy Minister of Finance 1, expressed how the capital market should be modernized, in which, Luno may play a big part as its expansion to the local majority should be able to benefit the country’s fintech sector. He also noted how it is imperative for capital markets to actively conduct education programs in order for the fintech ecosystem to be widely recognised within the local market and demographic.
Luno also announced its newest brand ambassadors: Pandelela Rinong, national Olympian diver, and Muhammad Zaquan Adha, our local and professional footballer.
Irfan Iskandar contributed to this article.