Instagram has announced that it will now allow users to perform longer Instagram Live streams. Now, instead of just being allowed one hour, users are able to stream for up to four hours in a single session, which is a boon for content creators who rely on the platform to promote their work.
There are a couple of checkpoints users will need to tick off the box, before ultimately being allowed to stream for the four hours. To put it simply, the user’s background has to be spotless, with no violation of any of Instagram’s policies or intellectual property.
Moving on, Instagram says that it will also allow users to archive their streams up to 30- days, a feature similar to the option the social platform added to IGTV. Speaking of IGTV, Instagram is also planning on updating the Live Now section that appears on it, as well as at the end of the stream.
At the time of writing, no official rollout date has been given.