Astro Malaysia announced that its viewership has exceeded over 200 percent during the Movement Control Order (MCO) that began on 18 March 2020. The company recently provided complimentary viewing for its Astro TV and NJOI customers, as well as complimentary Astro GO access for all Malaysians throughout this period.
TV viewership has increased by 43 percent and daily time spent rose 30 percent since the start of MCO, according to the company. News channels including its own Astro Awani channel registered a 71 percent rise in viewership, while Awani’s website and app registered a 15 percent and 13 percent increase in unique visitors respectively.
Furthermore, kids channels averaged 4.2 million viewers with Astro Ceria having 35 percent of the viewing share. Astro adds that their GO streaming service and app also received over 78,000 new registrations during the MCO.
“We have seen significant shift in consumer behaviour during the MCO as Malaysians stay home, and this is reflected in the increase in our engagement and traffic,” said Astro Media Solutions director Wong See Wei. “Brands need to change the way they reach out to consumers as Malaysians navigate a ‘new normal’.”
(Source: Astro Malaysia)