MSI has officially opened up a new concept store within the Low Yat Plaza. Not to be confused with the independent MSI store just outside the IT shopping mall, the new outlet is handled by one of MSI’s distribution partners, Brightstar Computer.
Just as it did with the main store, the new concept store will be a venue where customers will able to view the latest notebooks from the brand. Moreover, the store is also MSI’s first official outlet that will sell its own branded PC components. Including motherboards from Intel and AMD, as well as graphics cards from NVIDIA and AMD.
Like most concept stores, there’s also an experiential zone on-site where consumers can sit down and experience what MSI has to offer at the current moment. For the most part, the setups we saw there comprise of AMD Ryzen CPUs and NVIDIA GeForce RTX series graphics cards fitted into MSI-exclusive casing.
Again, you can also experience MSI’s entire gaming notebook lineup at the stall, including the brand’s desktop replacement GT76 Titan, its slim GS65 Stealth, as well as its GE, GL, and GP series notebooks. On another note, the concept store also has section dedicated to MSI’s Prestige lineup, which caters towards professional and content creators.
The MSI concept store is located on the Ground Floor of Low Yat Plaza.