Lazada has announced its 11.11 Shopping Festival, which looks to be more than just a simple 11.11 sale event. It will also come to a pretty grand end, culminating in a live-telecasted concert of sorts to be held at the Axiata Arena. This is reminiscent of parent company Alibaba’s own way if handling its annual 11.11 sale.
But the sale itself will be open for preview on 1 November. Basically, you can check on what you want to buy between then and 11 November itself, and add items to your cart. You can then check out once the clock strikes midnight on 11 November.
There’s quite the incentive to do so as well. Over 50 brands are offering their products at their lowest prices between midnight and 2 AM. Beyond 8 AM, Flash Vouchers will also be available for those who would rather not stay up all night shopping. These vouchers will be available until the end of 11 November.
As for the concert itself, the 11.11 Super Show will be held at the Axiata Arena on 10 November. There will be Malaysian artists, like Aiman Tino, Haqiem Rusli, Ayda Jebat, Ziana Zain and more, performing that night, culminating in a performance by K-pop group Kard.
The concert will also be televised, and you can catch them live on TV3, ntv7, Tonton, and the Lazada mobile app.