Astro has announced that the English Premier League (EPL) broadcast rights in Malaysia for the next three seasons will remain with the satellite pay-TV provider. This was confirmed through a media statement by the company’s Chief of Sports, Lee Coong Khay.
Specifically, this means that the highly popular football league will continue to be shown in Malaysia exclusively through Astro until 2021/2022 season. The timing of the announcement came just in time after the company managed to obtain the broadcast rights to UEFA Champions League once again recently although it happened at the very last moment.
In general, EPL is one of the most watched content on Astro. Not only that, the company is also using EPL to showcase its capability to broadcast in UHD 4K resolution which going to start in the near future.
So, it is not far-fetched to say that Astro is riding a lot of its exclusive hold on EPL broadcast in Malaysia. With the announcement today, the company certainly has some room to breath at the moment.