It’s easy to forget that the telco business has been around for decades, and in the last five years, developments in the Malaysian telco industry has accelerated to keep up with the shift in mobile technology.
Maxis has been in the thick of the Malaysian telco industry almost from the start, and with the industry at its most competitive, the company relies on its upper management to steer through new technologies and curveballs from the competition. The vision and future of the company lies, almost thoroughly, in their hands.
We sat down with Morten Bangsgaard, CTO of Maxis, as well as Dushyan Vaithiyanathan, Head of Consumer Business, as they explain the challenges the company has faced and the innovations it has rolled out to stay ahead of the competition. They also explain, among other things, why Maxis remains one of the most expensive telcos to subscribe to, how it uses data analytics to provide personalised offers that are tailored to the individual, and why Maxis may never offer an unlimited data plan.
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