As Malaysians embrace the age of fast and affordable internet, the ways in which we consume data is also falling into more distinct patterns. No longer are we required to connect to a WiFi network for fast internet: these days, we consume data on the go on our smartphones.
Whether it is checking out what our friends are doing on Instagram Stories, watching videos on YouTube, or streaming music on our way to work, each of us use data differently – but we definitely use a lot of data.
According to U Mobile, there are four types of Internet users in Malaysia. And because of our voracious manner in which we consume data, the telco has identified the four types as “Unlimited Monsters”. While the way they consume data might be very different, one common theme holds true: the importance of never having to worry about running out of data.
The Serial Binger
This type of user is constantly up-to-date with the latest trending videos on Facebook, and can easily hold a conversation on the latest series or movies streaming on Netflix. Wanna know what happened in the last episode of Game of Thrones? Ask this person.
There will also be days when this user goes missing in action; it usually coincides when a new Korean drama has been added to iflix. And if you ask, this person will probably even offer tips on how to keep up with so much video content (which usually involves a combination of coffee and an unlimited data plan).
The Music Junkie
On the other hand, there’s the Music Junkie who prefers to listen instead of watch. Streaming music to and from work (and usually during work too), the music junkie lives and breathes music. That said, you might also usually catch this person watching music videos on YouTube.
Besides the subscription to the usual apps such as Spotify, JOOX, and Apple Music, this person might even own a subscription to Tidal, just so they can listen to pure, uncompressed audio on their audiophile-grade earphones.
The Social Media Addict
Then there’s the type of internet user who’s perhaps the easiest to spot. Not only are their lives documented on Facebook, Instagram, Twitter, and Snapchat, these are also the ones whose smartphones are essentially an extension of their hands. When not posting anything, they’re usually catching up with their many, many friends on WhatsApp, LINE, Telegram, and of course, Facebook Messenger.
These users are also constantly on Instagram Stories, and are usually experts in various fields, including stickers, filters, and the occasional Facebook Live videos. Because of their need to constantly be on social media, these users are also pretty well-read on the best data plans around – running out of data is a very real precursor to an anxiety attack.
Speaking of which, their smartphones are usually also the latest flagships, because no one likes a bad photo – literally and on social media.
Finally, there’s the career-driven workaholic. Their smartphones are attached to their hands for a totally different reason. Whether it is to secure partnerships for their fledgling startup or taking the climb up the corporate ladder, the Workaholic conducts and seals deals even when on the move.
This modern-day jet-setter lives on their mobile devices regardless of their physical location, allowing this user to work from cafes or even in the Uber on the way to new opportunities. The workaholic also rarely uses public WiFi hotspots – data security is everything to this user – and would usually hook up a personal hotspot instead.
When not hustling, the workaholic unwinds by watching inspirational TEDTalks.
From the description, you might already guess which type of internet user you are. But if you’re unsure, why not take this quiz for you to find out what “Unlimited Monster” lies within:
While their usage patterns are different, the need for a huge amount of data is a major requirement for all four “Unlimited Monsters”. The Video Panda can live vicariously in the lives of their favourite Korean drama characters they’re bingeing on, without having to ever worry about scrimping on data. The same goes for the Music Maniac, too, so they can enjoy music the way the artist intended to, instead of sacrilegious MP3 And let’s not forget the Social Media Butterfly, where catching up with their Instagram Stories and Snapchat feeds would make lesser data plans weep.
Having zero worries about being charged for calls is great, too, for people like the Business Body. And for these people, not getting a WhatsApp message on time could be the difference between failure and success.
Thankfully, there are postpaid plans that cater to all four data “monsters” in Malaysia. The U Mobile Unlimited HERO Postpaid P78 is one great example. With unlimited high-speed data, unlimited calls to all networks, and even free 10GB data allocation for mobile hotspot as well as free data roaming in 12 popular destinations with Roam-Onz ™, there is something for every internet “Unlimited Monster”.
More importantly, the U Mobile Unlimited HERO Postpaid P78 enables users to do more. Whether it is to help the Business Body secure a deal even while overseas, or allowing the Social Media Butterfly to live stream their lives, subscribers never have to worry about running out of data – or even to make a call.
Find out more about the U Mobile Unlimited HERO Postpaid P78 plan here.
Disclosure: Advertorial by U Mobile.