Thursday, August 18, 2022
  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Enterprise

Xiaomi Announces “Mi Ecosystem” Sub-brand For Partners

by Farhan
March 30, 2016
127
SHARES
Share on FacebookShare on Twitter

Xiaomi has announced the “Mi Ecosystem” sub-brand as it outlined its new strategy for its partners. The company has been steadily expanding into a variety of products, most of which look like an expansion into the home appliance market.

The new sub-brand covers all products made by Xiaomi’s 55 partners, all of which have received investments from the Chinese manufacturer. Only 20 of the partners have products on the market, which indicates that there is a lot more to come from Xiaomi. A new Mi Induction Heating Pressure Rice Cooker was revealed as part of the announcement to demonstrate where the company is going with this expanded strategy.

Mi Ecosystem Companies

ADVERTISEMENT

Xiaomi also highlighted the success of its partners, pointing out that seven of the 55 companies have annual sales over RMB100 million (about RM60 million) and two have achieved annual sales of RMB1 billion (about RM600 million).

The Mi Ecosystem strategy looks like Xiaomi leveraging its brand to assist smaller Chinese companies gain more attention, while also allowing the company to expand its offerings without too much of a risk. It’s not common to see a company license out its brand in this manner, as most manufacturers prefer to build their own ecosystems from the ground up.

However, this strategy allows Xiaomi expand into multiple products faster than its competition. It might actually be a good plan, as working with partners also minimises the amount of risk associated with expanding into new product lines.

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

Tags: MiMi Ecosystemxiaomi
Back to top
Share51Tweet32SendShare

ADVERTISEMENT

RELATED ARTICLES

xiaomi 12t pro 200MP camera leak
Mobile Phones

Leak Reveals Alleged Xiaomi 12T Pro Featuring A 200MP Primary Camera

by Heirul Kamel
August 16, 2022
xiaomi buds 4 pro
Earbuds

Xiaomi Buds 4 Pro Officially Launches With Spatial Audio

by Ikmal Rozlan
August 15, 2022
xiaomi mix fold 2
Mobile Phones

Xiaomi Mix Fold 2 Unveiled With Snapdragon 8 Plus Gen 1, Leica Branding

by Ikmal Rozlan
August 12, 2022
Xiaomi Pad 5 Pro 12.4
Mobile

Xiaomi Pad 5 Pro 12.4″ Now Official; Stretched Out With A Bigger Battery

by Ian Chee
August 12, 2022
Load More
No Result
View All Result

TRENDING TODAY

  1. 1
    Fintech

    Touch ‘n Go RFID Fuelling Finally Goes Official: Now Available At 88 Shell Stations

  2. 2
    Apps

    WhatsApp Is Giving You Two Whole Days To Delete Messages

  3. 3
    Enterprise

    Xiaomi Announces “Mi Ecosystem” Sub-brand For Partners

  4. 4
    Mobile Phones

    vivo Y35 Now Available In Malaysia For RM 1,099

  5. 5
    E-commerce

    airasia food Introduces Air-Flown Food Delivery From Penang To Klang Valley

Consumer Tech News & Reviews Malaysia

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2022 LOWYAT MEDIA, LLC. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2022 LOWYAT MEDIA, LLC. ALL RIGHTS RESERVED.

We use cookies to improve your experience. Learn More.