Samsung recently announced a new powerful security software that will offer protection to its new range of Tizen-based smart TVs. The three-layered security protocol, known as GAIA, is set to be unveiled at the Consumer Electronics Show 2016 (CES) in Las Vegas later this week. According to Samsung, GAIA has three ways of keeping its smart TVs safe while connected to the web.
The first layer of GAIA includes a password-protected Secure Zone, which creates a secure space for core service operations. The Secure Zone utilises a Secure Keypad or Number Pad as a method of safeguarding users’ personal data such as credit card information and passwords. In the second layer of GAIA, it encrypts important data that are transmitted between the TV and Internet of Things (IoT) servers. Additionally, it has a built-in anti-malware system that protects the device from any malicious programs and viruses.
The third level of GAIA is built directly into the Smart TVs’ bespoke operating system. Also included in the hardware chip is a public key that verifies personal information.
In an official statement by Hyun Suk Kim, President of Visual Display Business at Samsung Electronics, he commented that:
“Protecting consumers’ personal information is of the utmost importance to Samsung, both in terms of the company’s values and what’s needed for the continued growth and success of the IoT ecosystem. GAIA is a security solution that will give Samsung customers security and peace of mind now and in the future.”
Aside from the new security protocol, Samsung has also integrated its new lineups of Smart TVs with IoT hub technology, allowing the TV itself to “act as the controller for the entire home IoT service.”