Google is reportedly preparing to make an official bid for Twitter, but could possibly be facing competition from online marketing platform Salesforce.com. Twitter is supposedly looking into selling itself after repeatedly failing to increase its userbase.
Twitter’s inability to draw more users has its investors worried; as the situation means that it has not been increasing revenue. This does not mean that the company is currently facing financial difficulties; but rather that it might run into trouble at some point in the future.
Google’s interest in Twitter is not unexpected. The company missed the social media explosion and its late attempt to draw users to Google+ has proven less than effective. Buying Twitter and incorporating that into its own social media aspirations is quite likely the next best alternative.
Similarly, Salesforce.com’s interest is no surprise. It had previously bid on LinkedIn; although it later lost out to Microsoft. Chief digital evangelist, Vala Afshar, has been more upfront about why his company is interested in buying Twitter.
1 personal learning network
2 the best realtime, context rich news
3 democratize intelligence
4 great place to promote others
— Vala Afshar (@ValaAfshar) September 23, 2016
News of Twitter’s impending sale caused its share price to surge some 21-percent on Friday. This is despite the fact that nobody is sure how much the sale will be worth. Recode believes that the number could be between $18 and $30 billion. Although it also notes that Twitter is not nearly as attractive a company as people think it is and possible buyers may back out.