Taking place in Berlin, IFA is one of the biggest consumer electronic expo in the world. Hence, plenty of companies have used the event to officially introduce their new products to consumers including Sony.
At last year’s event, the Japanese giant has launched quite a number of them including the Xperia Z1 smartphone together with the acclaimed DSC-QX10 and QX100 lens-style cameras. For this year, the company apparently has planned to introduce a new QX camera.
Of course, that if only this particular “leaked” press invite (shown above) holds true. Truth to be told, there have been persistent rumours regarding the new QX camera for quite some time now but somehow the details still remain pretty scarce although it is generally believed that the new QX camera will feature 30x optical zoom capability.
Meanwhile, let’s not forget that it is also rumoured that Sony will also unveil the new Xperia Z3 and Xperia Z3 Compact (leak shown above) smartphones at IFA 2014. All in all, it should be yet another interesting outing for Sony at IFA and we are certainly looking forward to see what the company as well as other IFA 2014’s exhibitors have to show at Berlin this coming September.