Friday, August 12, 2022
  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Mobile

New Samsung Galaxy S4 Ad Definitely Not So Quietly Brilliant

by Lucas Lau
May 29, 2013
Share on FacebookShare on Twitter

It’s no secret the disdain I have for the Samsung Galaxy S4. Just about everyone I know who has asked me the question about which phone to buy, the S4 or the One knows the answer that I’d give without a second thought. However after seeing Samsung’s latest ad, I’m still not going to go out and get one but it’s cemented in my mind who has won the battle on the marketing and creativity front. In an interesting social experiment, Samsung set up a booth in the middle of the busy Zurich main station with a challenge. If you could staredown the Samsung Galaxy S4 for 60 minutes, you would win one of your own. Using Samsung’s Smart Pause function, the program would buzz you if you looked away from the screen. There was also a percentage completion meter on the side letting you know how far along you were. Here’s the catch, Samsung wasn’t about to make it easy. With a series of unexpected (and very well staged) incidents and planted actors, they each had a role to play to derail your concentration on the screen.

This ad was pretty creative and kudos to the creative team behind it. If anything this video did not hard sell the product at all, nor did it appeal by pimping any one feature of the phone, rather it was just that cute and humorous that it may just appeal to the non-techy side of you. It’s not changed the way I feel about the phone, but I’ll always appreciate a good commercial. How about you? Is this one of the better Samsung Ads you’ve seen and does it impact you in any way?

ADVERTISEMENT

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

Tags: Commercialgalaxy s4Samsungsamsung galaxy s4
Back to top
Share1Tweet1SendShare

ADVERTISEMENT

RELATED ARTICLES

Celcom

Celcom Offers New Samsung Galaxy Z Device Pre-Orders With Its MEGA Plans

by Ian Chee
August 12, 2022
Telco

Maxis Bundles Samsung Galaxy Watch4 With Z Fold4, Z Flip4 Pre-Orders

by Ian Chee
August 12, 2022
Samsung Galaxy Z Fold4 Flip4 Hands On
Telco

Digi Opens Samsung Galaxy Z Fold4, Flip4 Pre-Orders

by Ian Chee
August 11, 2022
Samsung Galaxy Z Fold4 Flip4 Hands On
Hands On

Samsung Galaxy Z Fold4 And Z Flip4 Hands On: Déjà Vu?

by Heirul Kamel
August 11, 2022
Load More
No Result
View All Result

TRENDING TODAY

  1. 1
    Apps

    WhatsApp Is Giving You Two Whole Days To Delete Messages

  2. 2
    Fintech

    Maybank Apple Pay Page Is Now Live [UPDATED]

  3. 3
    Fintech

    Apple Pay Finally Arrives In Malaysia: Supports Maybank, AmBank, and Standard Chartered

  4. 4
    Telco

    Maxis And U Mobile Reportedly The Only Holdouts From DNB 5G Network

  5. 5
    Laptops

    2022 Acer Swift 5 Lands In Malaysia With New Design and 12th Gen Intel Core

Consumer Tech News & Reviews Malaysia

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2022 LOWYAT MEDIA, LLC. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Hardware
      • Compu-zone
      • Viewnet
      • Thundermatch
      • Sri Computers
    • Notebooks
      • Compu-zone
    • Smartphones
      • Thundermatch
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2022 LOWYAT MEDIA, LLC. ALL RIGHTS RESERVED.

We use cookies to improve your experience. Learn More.