Min-Liang Tan: the Co-Founder, CEO and Creative Director of Razer.
Apparently, someone left a 90% discount code in Razer’s UK webstore system which was left unnoticed until few days ago when the code went viral and led to massive amount of orders from customers that managed to get their hands on the code. Sounds familiar, right? But Razer reacted differently to it though by actually honouring those orders.
In a statement by the company’s CEO Min-Liang Tan, Razer do have the option to cancel those orders legally but they decided to honor them anyway. However, the company will only allow the 90% discounts to be applied to a single unit of each product but not multiple units of the same product. He also mentioned that the order will take some time to be fulfilled but nevertheless, they are committed to it.
Well, kudos to Razer for taking the bold decision to proceed with the orders despite having the option to completely walk away from them. Click on the Read More link below to check out full statement by Min-Liang Tan.
A few days ago, a coupon code that provided a discount of 90% off Razer products at our UK Razerzone store went viral and thousands of orders were placed in the space of a couple of hours. This coupon code was NOT authorized nor approved by Razer and was generated by a third party to test our shopping cart (and left in our system unknown to us till now). When we discovered this, we had to shut down our site for a bit until we figured out what was going on.
While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honor the orders that were placed using the unauthorized code by Razer fans buying single products for their own use. Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company – that much said, we want to do right by the community. For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal.
So that’s the plan. It’s going to take a few weeks (and up to a few months in certain cases) to get all these orders processed and shipped—a lot of stuff was already back-ordered due to high demand—and we ask that customers please bear with us. We apologize to anyone miffed or confused by this week’s happenings in the U.K., we appreciate everyone’s patience, and we thank all of our customers for their support. Game on…