The Malaysia Aviation Group (MAG) has announced a partnership with four big names in tech to improve its own digital capabilities. These other companies are Adobe, Google, Visa and Skyscanner. The improved digital capabilities will, in turn provide a more seamless travel experience for customers.
According to a report by DagangNews, each of MAG’s partners have their specific roles to play. For Adobe, it is to ensure personalised digital experiences for customers regardless of segment. Google’s is focused on AI, such as Gemini and Veo3, using these tools to make travel discovery more seamless.
Visa’s role is pretty obvious – introducing a secure, fast and innovative payment experience to accompany every booking. And finally, Skyscanner is here to increase the visibility of Malaysia Airlines across the digital travel ecosystem.
The collaboration between MAG and the four companies is expected to set a new standard for digital experiences in the aviation industry. This will then improve the competitiveness of MAG, and in turn attract tourists and investors to Malaysia’s travel ecosystem.
Clarence Lee, Chief Digital & IT Officer of MAG Group, says that the partnership ensures that “every journey with MAG will be smoother, more comfortable and rewarding for customers around the world”. Meanshile, Dersenish Aresandira, Chief Commercial Officer of MAG, says this will set “a new standard for how airlines should interact with travellers”.
(Source: DagangNews)
