Insta360 has officially launched a new chapter in its hardware journey by introducing a standalone drone-focused brand called Antigravity. According to the company, the sub-brand’s first drone is set to be unveiled sometime next month.
Antigravity’s debut drone is still under wraps, but it’s already confirmed to feature 360-degree video capabilities, similar to Insta360’s popular X series of cameras. While the full product details are still being finalised, the company says the drone is being designed with both aerial content creators and first-time flyers in mind.
“If you’re looking to capture moments without missing the shot,” Antigravity teased, “this is for you.” This suggests the drone will allow users to reframe and edit footage after flying, thanks to spherical video capture. Such a setup could remove the need for precise drone manoeuvres or camera angling during flight.
According to Insta360, spinning off the drone division was necessary due to the “additional complications” of drone development. Unlike action cams, drones require specialised hardware and software engineering, as well as compliance with increasingly strict aviation regulations. Giving Antigravity its own dedicated development team allows it to operate with more agility, and the company says we can expect more product lines and accessories in the near future.
While this may be Antigravity’s first drone, it’s not Insta360’s first foray into aerial footage. The company previously launched the Sphere back in 2022, a modular system that mounted 360-degree cameras onto DJI’s Mavic 2 series, which can also remove the drone from view entirely in post production.
(Source: Insta360 [official website])
