As Elon Musk completes the renaming and rebranding of Twitter to X on Android, iOS, the world wide web, and the social network’s home base in San Francisco, the man has officially completed the transformation by renaming Tweetdeck. As of today, the management app for the social media platform is hereby called XPro.
The renaming of Tweetdeck to XPro also comes after Twitter, or just X now, renamed “tweet” to “post”, along with its equally iconic “RT” acronym – short for retweet – to repost. While that all makes it sounds more corporate, 9t05Google also points out that the name change seems more appropriate, seeing that the original name no longer makes sense in the context of keeping with the theme.
So, if you go to the official Tweetdeck page, you’ll see that the name XPro appear in the tab, along with the new “X” logo that now defines Twitter. Having said that, it should be noted that the landing page still uses the original URL as when it was first acquired by Twitter, which is tweetdeck.twitter.com. At this point, though, it is only a matter of time before Musk makes the move to officially change the URL to reflect that as well.
Tweetdeck’s renaming to Xpro notwithstanding, the rebranding of Twitter to X has not been a smooth transition, both physically and digitally. In the physical realm, the company HQ has been dogged with issues of the new blinking X logo disturbing neighbouring buildings. That new logo is also, at current, a safety hazard; the San Francisco Department of Building and Inspection has reportedly been denied access by the social media platform, to head up to its roof and inspect the structure. On top of that, the work to remove the old Twitter logo and erect the new alphabet was a violation, as Musk did not have the necessary permits to make said changes.
As for the digital issues, Twitter’s rebranding to X also caused issues for several users of Microsoft’s Edge browser, triggering a security feature called “Progressive Web App Icon change”. The feature essentially alers users to potential scams tied to such changes in a web app’s icon or name.
(Source: Deadline, Guardian, 9to5Google)
