Apple is likely to cut down the production of its newly launched iPhone 13 series due to the ongoing global chip shortage, Bloomberg reports. Originally expected to ship out 90 million units worldwide by the end of 2021, it is believed that the lack of components have resulted in the tech giant reducing as much as 10 million units from its intended goal.
People familiar with the matter told the publication that Apple informed its manufacturers that the number of units would be lower due to its chip suppliers being unable to meet demands. Two of its suppliers mentioned by Bloomberg include Broadcom Inc and Texas Instruments – both of which are responsible for providing the company with key components such display power management chips, USB connectivity, wireless power, and the laser array for Face ID.
The publication added that the shortages have already affected Apple’s ability to ship its new products to customers. Most apparent are the late deliveries for the iPhone 13 Pro and Pro Max models, which would only ship out about a month after going on sale in September. This is reflected in Apple Malaysia’s website as well, where the company notes in the product pages for both Pro variants that shipment to customers would only be done within four to five weeks after purchase.
Earlier this year, Apple CEO Tim Cook had already warned that the company might see delays in production due to the shortage. Cook originally believed that the issue would primarily affect its iPad and iMac products, and told analysts that Apple has “a good handle” in its demands. However, it appears that the problem is more wide-spread than thought, with the possibility of Apple not being able to fulfill most iPhone 13 Pro and Pro Max orders within the promised time frame.