The AirAsia app has launched a cosmetics-focused product offering called “airasia beauty” in the Klang Valley and Jakarta, Indonesia.
Accessible via the Beauty tab in the AirAsia app and a dedicated webpage, the platform will offer skincare products, make-up, fragrances, and bath and body supplements. Featured brands include History of Whoo, Dr. Morita, Mediheal, The Mineraw, farmskin, Clio, Dashing Diva, and Cosrx.
“With airasia beauty, consumers can look forward to an integrated online shopping experience supported by real personal beauty tips, product reviews and favourite picks from our Allstars and other users,” said AirAsia app Head of e-Commerce Lim Ben-Jie. “Allstars” refers to AirAsia crew and staff.
At the moment, the service is only available in the Klang Valley and Jakarta, and delivery will be facilitated by Teleport, AirAsia’s logistics venture. However, Lim said the company has plans to expand airasia beauty nationwide in Malaysia and Indonesia, followed by other Asean markets.
In conjunction with the launch, airasia beauty is offering up to a 50% discount for selected brands and free delivery within the Klang Valley from today until 12 May 2021.
AirAsia has been rapidly adding new features to its app as it diversifies away from its flagging airline business. Last month, it introduced a chat service and a feature that dishes out nutritional and dietary advice based on pictures of food.