Saturday, December 9, 2023
  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zoneUpdated
    • ViewnetUpdated
    • Sri ComputersUpdated
    • StartecUpdated
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables
No Result
View All Result
Lowyat.NET
No Result
View All Result
Home Mobile OS

Google May Limit Data Collection And Tracking On Android

by Ian Chee
February 5, 2021
Google
34
SHARES
Share on FacebookShare on Twitter

Apple is moving steadily ahead with its implementation of the App Tracking Transparency. And it looks like Google is looking to do something similar for Android devices.

Bloomberg reports that the internet search giant is “exploring an alternative” to Apple’s anti-tracking feature. More specifically, Google is looking to limit data collection and cross-app tracking. But they will be less stringent, as this comes quite at odds with the company’s own advertising business.

That being said, this is still in its early stages. Google is still collecting input from “stakeholders” on trying to balance its advertising revenue and user privacy. For now, the company has yet to decide when, or even if, it will ultimately go ahead with the data collection and tracking limit features.

Google Android

If Google does go ahead with the implementation of the features, the company is likely to follow the framework of its own Privacy Sandbox. This allows its own Chrome web browser to still deliver targeted ads, but with less-specific data collection. Instead of targeting specific individuals, this allows advertisers to target groups of people instead.

Part of this plan is also to phase out third-party cookies within two years for the browser. Though it is notably behind compared to Apple’s Safari, for obvious reasons.

(Source: Bloomberg, Google)

What’s your Reaction?
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0
+1
0

Follow us on Instagram, Facebook, Twitter or Telegram for more updates and breaking news. 

Filed Under Androiddata collectionGooglePrivacyTracking
Updated 6:51 pm, Fri, 5 February 21
Back to top
Share14Tweet9SendShare
No Result
View All Result

TRENDING THIS WEEK

  1. 1
    Mobile Phones

    Infinix Unveils New Hot 40 Smartphone Series

  2. 2
    Data Breaches

    Socso Suffers Security Breach; Agency To Release Statement Soon (Updated)

  3. 3
    Telco

    CelcomDigi Introduces “Welcome 2024” Offers For Both Postpaid And Prepaid Customers

  4. 4
    Branded

    Style Meets Tech: Exploring The Fashionable Side of Smartwatches

  5. 5
    Gig Economy

    Meituan Reportedly Pulls Out From Foodpanda Deal

NETWORK

  • Hype
  • Murai
  • Lipstiq
  • Diva
  • Varnam
  • Moviedash
  • Autofreaks

ABOUT

  • Advertise
  • Careers
  • Privacy Statement
  • Contact Us
  • Editorial Policy
  • Terms & Conditions

©2023 VIJANDREN RAMADASS. ALL RIGHTS RESERVED.

No Result
View All Result
  • News
    • Lifestyle
    • Computing
    • Hardware
    • Internet
    • Rumours & Leaks
    • Software
  • Forums
    • Kopitiam
    • Tradezone
    • Property Talk
    • Finance & Business
    • Fast and Furious
  • Gaming
    • PC Gaming
    • Console
    • Esports
  • Mobile
    • Apps
    • OS
    • Tablets
    • Phones
    • Telco
      • Celcom
      • DiGi
      • Maxis
      • Tune Talk
      • U Mobile
      • Buzzme
  • Pricelists
    • Compu-zone
    • Viewnet
    • Sri Computers
    • Startec
  • More
    • Automotive Tech
    • Drone
    • Enterprise
    • Entertainment
    • Fashion
    • E-Hailing
    • Wearables

©2023 LOWYAT, LLC. ALL RIGHTS RESERVED.