AirAsia has expanded the offerings under its online grocery marketplace, airasia Fresh with the addition of Fresh Pack. The new product category is essentially a fresh produce bundle that customers can customise to their likings and have it delivered to their homes according to their preferred time.
The new Fresh pack are available in four different types including Fruit, Meat, Seafood, and Vegetable. These bundles are available in small and large sizes while price-wise, it starts from RM 30 up till RM 95 depending on sizes and respective categories.
According to Maybel Chan, the Head of airasia fresh, the items that the company is offering through the new Fresh pack are being sourced from local suppliers and farmers including those that have utilised airasia farm which is the company’s B2B platform that helps connect farmers directly to businesses.
Naturally, the delivery of airasia Fresh Pack will be handled by another AirAsia Digital division, Teleport. To celebrate the launch, all customers that ordered Fresh Pack throughout February will receive a 50% discount code that they can utilise for their next Fresh Pack purchase.
In addition to that, their Fresh Pack will also be accompanied by a limited edition grocery bag featuring graphics made by local artist, Ong Lyn-Hui. Customers can choose to purchase the new airasia Fresh Pack either through airasia Android and iOS apps or through its official website right here.