Apple is currently working to offer subscription bundles to its customers, according to a new report by Mark Gurman who is a long-time Apple-focused journalist at Bloomberg. Citing insider source, these bundles are collectively being referred to internally as “Apple One”.
Apple certainly has plenty of subscription services under its wings at the moment including Apple Music, Apple Arcade, Apple TV+, and Apple News+ as well as additional iCloud storage options. So, having access to subscription bundles could be an attractive option for many customers out there.
Not only just for convenience sake but also in terms of financial benefit, since the report stated that the pricing for the subscription bundles is slightly lower than signing up for each service individually. Furthermore, these subscription bundles will also adopt the company’s existing Family Sharing system.
According to Mark’s sources, the base package will include Apple Music and Apple TV+. On another hand, the second-tier package will combine the base package with Apple Arcade while the third-tier package will then include Apple News+ alongside the three previous Apple services.
Not enough with that, there is also a higher-tier bundle which will include iCloud storage, Apple Music, Apple TV+, and Apple News+. Ultimately, the top-of-the-line bundle will have all those services together with a new offering codenamed “Seymour” that comes in the form of virtual fitness classes.
Mark noted that Apple has planned to announce these new subscription bundles alongside the next-generation iPhone line-up this coming October. That is certainly a great time to introduce these new bundles, although we want to see how much they are going to cost in Malaysia first, assuming that the report is accurate.