Malaysia Digital Economy Corporation (MDEC) has announced Shop Malaysia Online, an e-commerce initiative introduced under the National Economic Recovery Plan (PENJANA) that began on 1 August 2020 and will run until the end of September this year. The initiative is part of the government’s aim to boost the country’s economic recovery by encouraging consumers to engage in online shopping.
Shop Malaysia Online campaign also involves 22 e-commerce partners that will provide high impact promotions and discount vouchers via their respective platforms to entice Malaysian consumers. The partnership includes brands such as Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, FashionValet, Fave, Foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet, Youbeli, and Zalora.
MDEC revealed that the government has allocated RM70 million under PENJANA to implement this initiative, with the corporation itself spearheading the campaign. It added that all participating e-commerce partners will collectively match the government’s aforementioned funding, making it a total of RM140 million to drive the various sales promotions under Shop Malaysia Online.
“By helping Malaysian sellers make the digital leap and evolve into digitally powered businesses, we hope to bolster Malaysians’ confidence to participate in the digital economy and overcome the challenges brought by the pandemic,” stated MDEC Chief Executive Officer (CEO) Surina Shukri. “Through Shop Malaysia Online, consumers choosing to shop local are also showing support to local businesses, helping them and their families in these challenging times.”
For further reading regarding the campaign, please refer to the link provided below.
(Source: Go-eCommerce via MDEC)