Yesterday, a photo of a marketing material listing down the pricing and data quota for Hotlink Postpaid plans had made its way online. After comparing it with the information on Hotlink’s website at that time, it appeared that the telco may have revamped its postpaid plans.
In response to our report that was published yesterday, Maxis released a statement saying that the “revamped” Hotlink Postpaid plans are not new:
We would like to clarify that there are currently no plans to revamp our existing Hotlink Postpaid plans. The image in the article refers to an ongoing internet add-on pass (10GB for RM10), which is currently only available in the Hotlink Postpaid app for purchase.
On top of their current postpaid plans, customers can purchase the internet add-on multiple times depending on their needs. The attached screenshot of our passes on the app is for your reference.
Here is the said screenshot:
Based on my interpretation of this statement, here is what the marketing material was supposed to represent:
Hotlink Postpaid 40 = Hotlink Postpaid 30 + RM 10 10GB Special Pass
Hotlink Postpaid 50 = Hotlink Postpaid 30 + (RM 10 10GB Special Pass x 2)
Hotlink Postpaid 60 @ RM 70 = Hotlink Postpaid 60 + RM 10 10GB Special Pass
So, the calculation checked out indeed but nevertheless, there is a part of the Maxis’ statement that I feel has contradicted itself. Specifically, the part where it said that this RM 10 Special Pass is only available through the Hotlink Postpaid app.
If that is really the case, then technically these Hotlink Postpaid 40, Hotlink Postpaid 50, and Hotlink Postpaid 60 @ RM 70 plans would not be available through on-ground dealers.
But here we are, looking at the marketing poster that have now appeared at many dealers throughout the country. In fact, we have discovered new variants of the poster which includes RM 10 discount for the Hotlink Postpaid 60 @ RM 70 plan specifically for customers in Kelantan and Terengganu as well as Sabah and Sarawak.
All in all, while I do accept the explanation from Maxis that the Hotlink Postpaid 40, Hotlink Postpaid 50, and Hotlink Postpaid 60 @ RM 70 are not new plans, I also feel that Maxis should have made this fact visible inside their marketing material by showing the actual composition for each of these three plans.
While it is likely that the move was done in the name of simplicity, I believe the majority of customers out there would prefer to have the facts being laid down to them rather than being masked in new names.
(Main image: aizat22 @ Lowyat.NET Forums.)