Product placement for Apple devices are abundant in various forms of entertainment – be it movies, TV shows, etc. To prove this point, Apple Japan released a “Behind the Mac” promo video which featured Macbook laptops used in various forms of Japanese anime.
Most notably, the video includes Makoto Shinkai’s hit film “Your Name”, as well as his latest flick “Weathering With You”. Other anime titles also featured are Mirai, My Teen Romantic Comedy SNAFU, New Game!, Osomatsu-san, SSSS.Gridman, and much more.
Although the video showcased characters using MacBooks for various purposes, not all of them sport Apple’s branding. Certain scenes presented the laptops with a peach, heart, or pear emblem instead of the company’s iconic logo.
Without a doubt, the intentions of using alternate logos is to either parody the actual brand or to avoid any form of infringement. However, it’s rather amusing that Apple acknowledges these indirect approaches as a form of tribute regardless.
Seeing that most characters in the video are depicted to be having a good time with the device, it’s likely that they’ve not experienced the keyboard flaws just yet. Come to think of it, we wonder if there’s an anime villain who uses an iPhone?