Pocophone has declared its independence from its parent company, Xiaomi, and rebranded itself simply as POCO. The announcement was posted on Twitter by Manu Kumar Jain, the global vice president of Xiaomi and Managing Director of Xiaomi India.
The brand first came on to the scene back in August 2018, when it launched its first ever device, the Pocophone F1. Designed and catered as a mid-range device, the phone’s hardware was anything but; the phone came fitted with a Qualcomm Snapdragon 845 SoC – the best of its kind at the time – a minimum of 6GB RAM and 64GB of expandable storage. In addition, it was powered by a massive 4000mAh battery and came with a dual 12MP + 5MP main camera array.
Needless to say, both the brand and its maiden device were received with massive fanfare in the APAC region, even more so in India.
Excited to share: #POCO will now be an independent brand!
What started as a sub-brand within Xiaomi, has grown into its own identity. POCO F1 was an incredibly popular phone. We feel the time is right to let POCO operate on its own.
Join me in wishing @IndiaPOCO all the best.
— Manu Kumar Jain (@manukumarjain) January 17, 2020
At the time of writing, the POCO brand has yet to make any official announcement about its next device. Although evidence of a trademark application believed to belong to a 2nd generation Pocophone was discovered online. On top of that, the individual who made the discovery alleges that the launch of the POCO F2 could be launching sometime during the second half of this year.
In any case, these are just speculations and hearsay at the moment, so we don’t advise you to spend too much time dawdling around them. At least, until POCO’s next major announcement.