Ever since the announcement of the Epic Games Store, it’s a given that it’s an uphill battle the company will be facing against other more established platforms, Steam chief among them. In addition to the 88/12 revenue share split that it announced, the company also announced that it will be giving away free games every fortnight (pun definitely intended). This round’s free game currently happens to be Subnautica.
This promotion campaign is surely an aggressive one. It also remains to be seen if there are enough developers willing to put their games out for free this way for extended periods of time. But it’s certainly a move that will bring eyeballs to the Epic Games Store, which in turn could lead to more game developers adopting the platform.
Subnautica is free between 14 and 27 December 2018. The Epic Games Store will move on to its next free game, Super Meat Boy, from 28 December 2018 to 10 January 2019.
It’s worth noting that these two games are part of the 14 titles that the Epic Games Store launched with. Once the company announces the next free game, we’ll be able to see if the free games on offer is a rotation of the current list of games.
(Source: Epic Games. Also thanks to Kenneth Tan for the tip!)