Grab is getting into the grocery delivery service with the introduction of GrabFresh. The service is the result of a partnership with HappyFresh, which will allow users to do their home shopping without having to leave the house.
GrabFresh is being deployed as a beta test in Jakarta this month, with the service set to expand later in the year. It uses a model similar to HappyFresh, with personal shoppers visiting over 50 large supermarket and specialty grocery store chains. These shoppers are trained to pick out fresh produce, and customers are free to reject any unsatisfactory choices when the items are delivered.
The delivery portion of the service relies on GrabExpress drivers, which is the company’s same-day courier and parcel delivery service. Essentially co-opting them into also delivering groceries as well as packages. Curiously, GrabExpress doesn’t operate in Malaysia as of yet. Which leads us to wonder if the service will have to be launched by GrabFresh can be deployed. Or whether it will instead rely on GrabFood drivers.
GrabFresh can also be used to schedule delivery of those groceries, from as quickly as within an hour and up to a week from when the order was made.
GrabFresh is confirmed for Jakarta, Thailand, and Malaysia. As said before, Jakarta is seeing a beta test this month; with Thailand and Malaysia seeing the service by the end of 2018.