Telekom Malaysia (TM)’s much anticipated 8th June ‘big announcement’ has turned out to be a massive let down, and just like the bawang (onion), it has left a very bad taste in everyone’s mouth.
According to a posting on their official Facebook page, the almost 2 weeks hype leading up to the ‘event’ was because it is the first ever Hari Raya ad in Malaysia that was broadcast on Facebook Live.
If TM’s intention of this campaign was to get their customers, as well as prospective customers worked up, they have come out on top with flying colors.
While the Raya advertisement itself was beautifully shot, we are quite certain it didn’t require the massive hype and nationwide promotion. The ‘live’ session which was supposed to start at 3pm, only started at 3.10pm, and at its peak only reached around 1400 viewers.
#FBLive has been around for sometime now, and playing a pre-recorded video reel on FBLive defeats the whole purpose of calling it a Live.
