Well that was fast. Nvidia has made an official announcement regarding its decision to end the GeForce Partner Program (GPP). For those who are not aware, the GeForce Partner Program was introduced by Nvidia not too long ago; its aim was to ensure “that gamers know what they are buying and can make a clear choice” – at least according to the company.
The GPP program, even before it was introduced, received massive backlash mostly from consumers. The biggest issue with GPP was the fact that it allegedly required partners to devote their well-known “gaming brands” solely for GeForce products; which indirectly results in a monopoly. That said, partners who chose to join GPP had the option to continue selling Radeon-based products, but they had to market them under a different brand.
Nvidia mentioned that the reasoning behind cancelling the GPP was due to the fact that it no longer wants to fight against misinformation regarding the program. In addition, the company also stated that “we are pulling the plug on GPP to avoid any distraction from the super exciting work that we’re doing to bring amazing advances to PC gaming.”
It still remains to be seen whether notable GPP partners like Asus and Gigabyte will revert back to their original branding for both Nvidia and Radeon-based products. Those aside, consumers can at least be glad that their voice is indeed being heard by big companies like Nvidia. It was the feedback from consumers that’ve resulted in the ending of the much unloved GPP program.