Apple is said to have plans to introduce three new iPhones this year, including a phablet sized iPhone X successor and a much smaller budget option. It would appear that the company is taking a broader approach to its marketing plan after sales of the 10th anniversary iPhone X failed to meet sales projections.
The larger iPhone is said to have a display close to 6.5-inches in size. However, it is expected to not be much larger than the existing iPhone 8 Plus. This design will allegedly work because of the edge-to-edge design being used. Bloomberg is also claiming that there will be a gold option to appeal to Asian consumers.
The smaller iPhone is said to also inherit many features of the iPhone X as well. Allowing apple to cater to markets with a demand for more budget devices. It’s said that this cheaper iPhone will not include a fingerprint scanner, and instead rely on the Apple FaceID instead. It will also be using a standard LCD display instead of the OLED panel that’s supposedly be used in the other two devices.
Apple is reportedly already running production tests with its partners, and is expected to announce the trio in the autumn. Which is not anything out of the ordinary for the company, as it likes to make the announcement at about the same time each year.
[Source: Bloomberg]
