As part of a global initiative, German audio company Sennheiser has opened a new flagship store in Malaysia. Situated in Suria KLCC, the store will also be the first in Southeast Asia to host the €50000 HE 1 headphones.
The prominent location of the store will likely increase awareness for the brand’s presence among consumers. The Sennheiser name is already well-known in the professional space, and now it’s aiming to capture the same in the consumer space.
Sennheiser HD1 Wireless Pink Floyd Edition
The store houses a wide variety of products that go from the affordable to the luxurious. Besides the HE 1, which is available for the public to experience, the Sennheiser flagship store will also feature products from exclusive collaborations such as the Sennheiser HD1 Wireless Pink Floyd Edition, Sennheiser HD25 Robin Shulz Edition, and the three bundles from the Sennheiser x Dior Homme collection, which consists of three of its most prominent products: the HD 800 S headphones, IE 800 in-ear monitors, and the PXC 550 wireless noise cancelling headphones.
The Sennheiser flagship store also houses a large variety of audiophile grade headphones, including the HD 800 S. Its gaming headphones are also available – the company is even showing off the new GSP 600 gaming headset that won’t be coming to Malaysia for another few months.
Finally, there are also professional audio gear that is available in store. These also include the new “mobile journalism” range of products designed for seamless use with an iPhone – they all use Lightning connectors instead of a standard audio connector.
As part of its opening promotion, Sennheiser is offering 20% discounts on all products available in store – yup, that also includes the audiophile-grade products (no, that doesn’t include the HE 1, but you can order it at this store). The promotion will be available until 28 January 2018.