Couple of months ago, Snapchat introduced an augmented reality effect to its app called World Lenses. The feature, which Facebook just launched on its Messenger app two days ago, lets you place augmented reality 3D objects to your images. Today, Snapchat is taking its World Lenses feature to the next level with its new Lens Studio desktop app that allows users to create their own AR objects.
Lens Studio is a free desktop app for Mac and Windows. According to the company, it is easy to use with guides and tools that even students, as well as creative, developers, and of course brands, can use to bring their creations to life. Once you’re done, you’ll be given a Snapcode for you to share with your friends. They can scan your Snapcode and unlock your lens, and even share the code with others. The Lens effect will last for 24 hours, but the Snapcode lasts for a year after it’s created, so users can unlock it multiple times.
Of course, things like this usually get misused by users. There’s a moderation process to make sure a World Lens isn’t offensive. In addition to that, users can also report any inappropriate World Lens.
For those of you who are interested to try it out, you can download Lens Studio to your Mac or Windows here.
