Grab has announced a new campaign catered to its drivers. At the core of the Better 365 campaign are Grabs four pillars for improving the platform for its drivers. These are for better support, earnings, tools and building a better community. Basically, these provide quality of life improvements in the service and additional benefits for staying on the platform.
There is an expansive array of new features being implemented in the Grab driver platform. Of these is the ability to provide reviews and feedback on the rides provided. Essentially, drivers are given the option to give their opinions about passengers. The goal here is to improve the experience of drivers and get an idea of what they are thinking about their rides.
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According to Country Head, Sean Goh, the system will provide Grab with additional data points in its decision making process. This is turn will allow the company to make informed decisions much faster. Notably, this will create additional data on passenger behaviour. Ultimately, allowing Grab to pinpoint problematic passengers (in addition to bad drivers).
Goh pointed out that this could lead to particularly problematic passengers being banned from the platform; creating a sort of parity with how drivers are treated.
Other incentives include moving towards a daily cash-out for driver earnings, simplified incentive progress bars, and the GrabAllStars driver loyalty programme that provides benefits from stores like Petronas, Tesco, Celcom, Texas Chicken, Poliklinik Lourdes, and Shopee.
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