Samsung is taking moving into the next phase of its AI assistant with Bixby 2.0. What this actually means is still somewhat vague; as the company hasn’t gone into detail about what it plans to do. However, we do know that the new Bixby will be spreading out beyond smartphones.
According to the announcement, Bixby 2.0 will be used to control and power connected technologies like TVs, home speakers, and refrigerators. It’s unclear if this will only be limited to Samsung’s own products, but the sentiment certainly makes it seem that way.
That said, the company is opening the system up to support third party developers. With the private beta programme for the new Bixby SDK currently rolling out to select developers.
It almost feels like Samsung is preparing to mount a larger challenge against Amazon and Google. Bixby has been limited in its ability as an assistant by a lack of integration with third party products. Leaving it unable to compete with the far more capable and connected AI assistants from other companies.
It’s a step up for Bixby 2.0 to address this challenges. Especially considering that Bixby was only released two months after the Samsung Galaxy S8 hit the streets; development slowed by problems getting the AI to process the English language.
However, the actual details about Bixby 2.0 are still completely unknown. It’s unlikely that we will be getting more news any time soon, but we should be getting some clues as Samsung rolls the SDK beta out to more developers.