MSI has officially opened its largest concept store in the world, and it’s right in the heart of Kuala Lumpur. Situated in BB Park in front of Low Yat Plaza, the MSI Concept Store Kuala Lumpur has plenty of interesting things in store for gamers.
The MSI Concept Store Kuala Lumpur facade is designed to look like its VR One gaming backpack, and is draped in the company’s signature red and black colours. This standalone building has two storeys: the ground floor is the company’s storefront, while the upper level is a gaming space.
The ground level is packed to the brim with MSI’s latest gaming products, from the multitude of laptops, desktops, as well as a motherboard showcase. Near the far end, there’s a special VR One experience zone, where customers can walk in and try out VR gaming with the MSI VR One backpack and a HTC Vive headset.
Upstairs, the gaming space has enough room for one 5v5 esports setup, with adequate seating area and a projector screen. There’s even a spot for casters, for an esports-like feel for people who are watching. MSI has stated that the gaming space will host tournaments every weekend starting from November onwards, with Dota 2 set to be the main game.
According to MSI Malaysia Sales & Marketing Director, Henry Chung, Kuala Lumpur is only the second country in the world with an MSI Concept Store; the only other one is in MSI’s home country, Taiwan. Chung further commented that the Malaysian government’s strong push for grassroots esports development in the country was what convinced the company to set up a concept store here.
The company is committed to building the budding esports community here, and the MSI Concept Store Kuala Lumpur is a testament to that. Besides the weekly tournaments for amateurs being held in the gaming space, MSI also has a global target of sponsoring up to 1,000 esports teams to take part in international gaming competitions. By fostering a strong community right here, MSI hopes to unearth some world-class talents right here in the country.
The MSI Concept Store Kuala Lumpur is open daily from 10am to 10pm, and is located in front of the main entrance of Low Yat Plaza (so you can’t really miss it).