IGN announced the acquisition of Humble Bundle in a surprising move. The charity-supporting website is well known for selling game bundles at pay-what-you-want prices, and had no indication that it was up for sale at any particular time.
Started in 2010 by Jeffrey Rosen and John Graham, the site has become a favourite among gamers to purchase game bundles while supporting charitable causes at the same time. Until today, the site has raised over US$ 100 million from over 10 million customers in the name of charities that they have teamed up together with.
From offering just game bundles, Humble Bundle has expanded its offerings to books, mobile games and even publishing its own titles, with the game A Hat in Time by Danish game developers Gears for Breakfast.
IGN in a statement reiterated that they will not meddle with Humble Bundle’s operations nor change how it does business. The latter will instead receive support in terms of accelerating growth and raising more money for charity.