Lenovo Malaysia is slowly but surely making its presence felt with the local gaming scene. Using its gaming sub-brand Lenovo Legion, the company has begun making inroads with its brand presence in the local gaming community.
As esports gains greater momentum among youths, Lenovo is looking to tap not only into a potentially lucrative market – and an important space to showcase the performance of its products. Few may now remember Lenovo’s accidental popularity among budget-conscious gamers with the IdeaPad Y series from over half a decade ago, and the company aims to get the same appeal with a new generation of gamers with the Lenovo Legion sub-brand.
For starters, the company already has several gaming laptops that strike a good balance between price and performance. The Lenovo Legion Y520 and Y720 gaming laptops both feature mid-range Nvidia GPUs at prices that would not break a college student’s bank. They also come in various configurations, with additional RAM and the optional SSD storage, so those who want more out of the laptops can opt for these.
This is in line with Lenovo’s recent change in internal philosophy, from a product-centric approach to a customer-centric one. This was revealed by Ken Wong, President of Lenovo Asia Pacific & Senior Vice President of Lenovo Group, at a recent media interview session in Malaysia. This means the company will focus into what the consumer would want to have in a product, which naturally results in greater user satisfaction.
Beyond that, Lenovo Malaysia is also taking big strides to associate itself with the local esports community. It was the Platinum Sponsor of ESL One Genting back in January this year, and the company also announced that it will be a Gold Sponsor of the upcoming Garena TLC 2017 as part of the Selangor Cyber Games. Lenovo Legion gaming laptops and desktops will feature prominently at this event, with both players and attendees able to get up close and personal with the devices.
Lastly, the company is also looking to sponsor a professional gaming team for even more brand exposure. But perhaps the most exciting thing would be the fact that Lenovo will use the upcoming Gamescom 2017 conference to announce brand new Lenovo Legion products to the world.
With so many companies duking it out in the gaming scene, it leaves Malaysians spoilt for choice when it comes to choosing their weapons of choice. And, budding talents in the country also stand to benefit greatly from the amateur tournaments which are supported by brands such as Lenovo Legion.