The Apple Orchard Road opens its doors to the public tomorrow (27 May), and selected members of the media from the region were invited for a preview of the store ahead of the opening.
Here’s an extensive look at what’s inside the huge double-storey store at the heart of Singapore’s high-end shopping district.
All images captured on iPhone 7 Plus, and have been lightly edited and resized for mobile consumption.
Outside, eight trees have been planted on the walkway, with three benches. We’re not sure if this is a nod to Chinese symbolism, since both the tree and number eight carry positive meanings, but given Apple’s attention to detail…this is highly likely.
The ground floor houses all of Apple’s products available for sale, from iPhones, iPads, MacBooks, and Mac. First- and third-party accessories are available too, neatly stored away to the back of the store (the left of the photo).
Jony Ive approves.
At the top floor, there are empty tables, trees with round benches, and a large open space with wooden stools. This is the “town square” inspired design, and is the heart of Apple’s community-driven activities.
One such activity – which are all free and open to everyone, by the way – is learning how to take better photos with the iPhone. There’s a deep dive into the camera’s various settings and built-in editing software.
Apple also organises coding workshops for children, using the Swift Playgrounds app for iPad. One such activity involves arranging the stools above into a track, and the children are asked to code a Sphero robot to navigate the track.
Apple Orchard Road opens to the public from 27 May 2017.