Some of Sony’s mid-range smartphones will be discontinued in favour of the company’s upcoming flagship devices. The Japanese company’s range of “premium standard” phones, which include the Xperia X and Xperia X Compact, will no longer be part of Sony’s smartphone lineup.
According to Xperia Blog, Sony announced at its investor conference that it will only focus on its flagship and mid-range devices moving forward. These include the Sony Xperia XZ Premium – which was just launched here in Malaysia – the Xperia XZs, as well as the Xperia XA1 and XA1 Ultra.
The Sony Xperia X.
Sony’s decision to discontinue the Xperia X and X Compact series may be due to the fact that they’re not very well-received. Globally, Sony only managed to hit 43% of its sales target for these two devices. In comparison, the company’s flagship devices – the Xperia X Performance and Xperia XZ – achieved 88% of Sony’s sales target globally.
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Interestingly, the investor conference also revealed that Sony is planning to launch two new flagship smartphones this year. However, there’s not much detail concerning these two upcoming phones. Hopefully, Sony’s future flagships can hold their own against other flagship devices released this year.
Usually, Sony unveils its latest products at IFA, which is set to take place in September later this year. Perhaps the company will introduce its two flagship smartphones at the convention.
(Source: Xperia Blog)
