It looks like Nvidia is taking a firm stand against sharing game codes that are bundled together with its graphics cards. The company is said to have implemented a lock down system which requires one to have a qualifying graphics card installed in the PC in order to be eligible for the game redemption. This move reduces the ability for customers to resell the games that have been bundled with their graphics cards.
Companies like Nvidia and AMD regularly include ‘free’ games with their graphics cards as a bonus for picking them up. Prior to this announcement, users merely had to enter the coupon code of the eligible graphics card on Nvidia’s website to receive a game code that can be used on Steam, UPlay, and others. A bonus that is often shared with or sold to others.
Now, Nvidia users are required to download the GeForce Experience. Once logged in, users will then be able to redeem the bundled game code, provided that the right graphics card is installed. More detailed instructions on how this is done can be found on Nvidia’s official website. Currently, games that are affected by this new redemption system are For Honor and Tom Clancy’s Ghost Recon: Wildlands.
Nvidia, however, has said that the bundled game itself will work with other graphics card after redemption.
It’s worth noting that reselling bundled games is, obviously, violating Nvidia’s terms and conditions, which is most probably why Nvidia is taking drastic measures against this problem. However, a user who already has (or is uninterested with) the game that’s bundled with Nvidia’s graphics cards may find it difficult to, say, give or trade the game with his/her friends.