Even though the term over-the-top (OTT) services might sounds foreign, you might already know them by their names such as iflix, Viu, and of course, Netflix. Some believe that these OTT video services might have some impact on Astro’s dominance over premium entertainment contents but as it turns out, the company has already working on its own OTT service called Tribe.
In its official announcement, Astro made no secret that Tribe is targeted at mobile users within the ASEAN market. Hence, the company will be cooperating with local telcos as well as media companies in respective countries in order to deliver Tribe to customers.
As surprising this might sound, Tribe’s launch market is not Malaysia but instead, the service made its debut in Indonesia. True to its promise, Astro has partnered with XL Axiata as its partner for the launch of Tribe in the country.
Available exclusively for XL subscribers for IDR 25,000 (about RM 7.80) per month, Tribe Indonesia library currently includes local and Asian films as well as TV shows from South Korea. At the same time, live coverage on sporting events such as MotoGP, Bundesliga, Formula 1, UFC, and BWF’s badminton tournaments through Fox 1, 2, and 3 are also available on Tribe Indonesia.
Meanwhile, Astro didn’t announce any launch date for Tribe in Malaysia at the moment. However, we expect it will take place really soon though as the CEO of Tribe, Iskandar Samad has stated that the service will be launched in other markets within this year.