Google’s lineup of Nexus devices are very popular among Android purists, and according to a report, Google will apparently take the “Apple approach” with the Nexus program. The report mentioned that Google wants more control over its own program, which may see a change in direction for the lineup.
Essentially, the report from The Information stated that Google wants to solely develop future Nexus devices. Ever since the Nexus program was introduced, it has always been a joint partnership between Google and various OEMs, which include Huawei, LG, Samsung, and HTC. In comparison, Apple designs its own phones, SoC, and other hardware, which are then built by third-party factories such as Foxconn; this is what Google has in mind. In fact, it is similar to the company’s Pixel devices.
However, Google is reportedly still on the fence about taking more control over the Nexus program. One of the main reasons is the fact that the Internet giant does not want to upset its OEM partners, although it’s worth noting that many OEMs are not happy with the Nexus program anyway, which brings competition to their own respective Android devices. The report also mentioned that Google is interested in having HTC build this year’s Nexus device (or devices), but it’s unclear if the Taiwanese company will have co-branding of said device.
While this may seem to be a plan that Google is contemplating, it’s safe to assume that things are not set in stone yet. It will be interesting to see if Nexus devices will be developed solely by Google in the future, not to mention how much HTC will be involved in the Nexus program this year.