Intel may have missed the jump to mobile devices, but it looks like CEO Brian Krzanich does not intend to be left out of the rush for automated vehicles. The microprocessor maker has announced a new Automated Driving Group to work on how the company approaches driverless cars.
The ADG, as it is being called, “will be solely dedicated to innovating the future of driving and designing the next generation of advanced driver assist systems and autonomous driving solutions.”
Krzanich had earlier written a blog post about the automotive industry’s move to big data. The Intel boss notes that vehicles are generating more data than ever, and this trend will only continue as manufacturers introduce more sensors and technology. With this in mind, Intel is working to cater to the data centres and vehicles that will need to process this explosion of data.
This move for automated vehicles is only a portion of Intel’s thrust towards the internet-of-things. The company has been working to diversify its portfolio as the PC industry continues to slow; and only time will tell if the strategy works out.
Intel faces stiff competition from Nvidia in the automated vehicle space, although there are admittedly few large players at the moment. Apple is also rumoured to be looking into the technology, and it looks like the two may end up going head-to-head in the same space.
[Source: Intel Newsroom]