Moving forward, it appears Lenovo’s range of smartphones will fall under one brand: Moto. Those who have followed Lenovo and Moto phones closely may notice that the change has already taken place, starting with the recently announced Moto M.
Unlike the Moto Z and Moto Z Play, the Moto M does not work with the many Moto Mods accessories, not to mention the difference in design language. In fact, the Moto M looks a lot like Lenovo’s range of Phab series of smartphones; more specifically, the Phab 2 Plus.
In retrospect, the decision to release all future Lenovo phones under the Moto branding makes sense. After all, Moto has been in the mobile business for a long time now, so it’s not all that surprising for Lenovo to capitalise on this.
It’ll definitely be interesting to see how this plays out in the future: will there be a clear distinction between “truly Moto” and Lenovo devices, or will the company eventually streamline the whole Moto lineup into one cohesive brand? Regardless, those who have always favoured Moto devices may not be too thrilled about this new direction.