Don’t you just hate it when you see an app with high ratings on the store, but after you install and use it, it’s completely useless and does not perform as advertised? You’re not alone and Google wants to crack down on these apps with an updated detection and filtering systems in Google Play.
Google says that they are aware that some developers tries to push their app to the top through illegitimate means like fraudulent installs, fake reviews and paid ratings. These means not only violates the Google Play Developer Policy, but will also affect other developers by hindering their chances of being discovered or recommended by Google Play.
This is why the company is rolling out an improved detection and filtering systems to help prevent such things from happening. With the new system, when Google detects suspicious activities, the system will detect and filter it, and developers who continue to manipulate the system will have their apps taken down from Google Play.
There’s no action for developers right now however, if you are a developer who asks someone else to promote your app, do ensure that they are done based on legitimate practices, and check the Developer Support Resources for more information.