Pokemon Go is without a doubt the big success story for augmented reality gaming. A recent report has shown that the app is still bringing in some $10 million (about RM40 million) a day in revenue, despite dealing with multiple stability and server issues. What is more impressive is that this revenue has had no impact on other mobile games.
A report from data analyst company App Annie indicates that the revenue for Niantic’s Pokemon Go has remained steady since it’s launch three weeks ago. Most would expect this number to dip over time as players who only joined due to the initial hype drop out. This is particularly important to Niantic as the game is only available in a handful of countries at the moment.
What is even more impressive is the fact that the revenue from the game has not been impacted by multiple reports of broken servers and features that simply don’t work anymore. The recent ‘footprint’ problem does not appear to have caused people to stop playing the game at all. The issue caused players to be unable to tell how far away Pokemon are, due to the proximity metre not functioning properly. Sadly, Niantic’s most recent fix to the problem has been to remove the feature altogether.
Chances are that this latest mis-step could cost Niantic revenue in the long run. However, at the moment, it doesn’t look like the company is hurting for income or players. What may hurt is the rate at which the game is released to the rest of the world.
[Source: App Annie]