Yahoo has a new plan to make its search engine more relevant, while also making a little extra money on the side. The company has entered into an agreement with Google that will allow the world’s biggest internet company to partially provide search results for Yahoo.
A previous deal was already struck with Microsoft for Bing to provide results, and will remain in place until it expires in 2018. It is unknown how the searches will be divided between Bing, Google, and Yahoo itself, but it is known that Google will be paying Yahoo to place search ads.
Yahoo’s most recent earnings call may point to a greater emphasis on bringing in more money instead of worrying about who provides its search results. The company saw profits drop to $76 million in Q3 2015, a substantial drop from the $6.7 billion it earned in the same time period last year.
It should be no surprise that the current Yahoo CEO, Marissa Mayer, is willing to work with arch-rival Google. Mayer is an ex-Google employee and is likely to be on better terms with the company than her predecessors. She has also been under increasing pressure to steady the ship, even if it means admitting that Yahoo search is not as competitive as it once was.
[Source: Yahoo]
