Interbrand has just released its report for the Best Global Brands ranking for the year 2015, and it looks like once again, Apple and Google have taken the top two spots. The list consists of 100 various brands from all around the world, and tech companies dominate more than half of the top 10 spots.
Just like last year, Apple takes the number one spot, followed by Google. Apple is definitely standing strong at number one, with its brand valued at US$170 billion by Interbrand, an increase of 43% compared to the year before. Google is estimated at US$120 billion, an increase of 12% year on year. Microsoft went up from the fifth place in 2014, to the fourth place in 2015, while Samsung stands firm at the seventh place. Amazon is one of the top riser, comes in at the tenth spot. Do note that Interbrand classifies IBM as business brand and Amazon as retail, which is why if you filter the result by technologies, the two brands in the top 10 positions doesn’t appear.
Full list available at Interbrand’s website
Other notable mentions include Facebook, which increased 54% from last year, placing it to the 23rd position (it was 29th in 2014). PayPal and Lenovo are newcomers in the list, coming in at the 97th and 100th position respectively. Lenovo is the second Chinese brand to appear in the list; the first was Huawei (#88), which entered the ranking last year. Sadly though, Nokia and Nintendo have both dropped out of the rankings.
Interbrand measures a brand’s value by looking at their financial performance on their products and services, influence on customer choice, and the company’s ability to lock down earnings to ensure premium price for its products. The method is the first to be certified by ISO.